Challenges

Arab media is fragmented and information is unverified. Despite the presence of thousands of media professionals and media organizations in the Arab world, information about them remains scattered among various sources.

• Outdated or inaccurate

• Difficult to access by researchers and interested parties

• Lacks professional documentation or credibility

• There is no unified Arab platform that brings them together with accurate filtering and organized classification

This reality makes it difficult for institutions, researchers, students, and even media professionals themselves to find a reliable and accessible reference that presents a clear picture of the Arab media landscape.

Design Thinking Phases for "Arab Media Faces" Project :

Discover :

Research target users (journalists, media professionals, researchers) and analyze competitors to define project goals.

Define :

Refine insights into clear user needs: a centralized, searchable database of Arab media figures with verified profiles.

Ideate :

Brainstorm features (advanced filters, profile templates) and prioritize based on feasibility and impact.

Design :

Create wireframes and prototypes for key pages (homepage, profile view, "Add a Journalist" form).

Test :

Validate prototypes with real users, refine UX, and ensure data accuracy before launch.

Results/Conclusion :

Results:

• Successfully launched a centralized database of Arab media professionals and institutions with advanced search filters.

• Achieved high user engagement, with verified profiles and real-time updates enhancing credibility.

• Positive feedback on UX, particularly the intuitive filtering system and clean profile layouts.

Conclusion:
The platform effectively bridges the gap in accessible, organized data on Arab media figures. Future iterations will focus on AI-driven updates and expanded collaboration with media organizations to ensure sustainability and growth.