Challenges

Key design and UX challenges included:

1. Complexity of services – Difficulty in presenting a wide range of services (SMS, hosting, postal, advertising…) in a simple and clear way.

2. User onboarding – The need for a smooth and clear onboarding process for startups and new clients.

3. Consistency – Lack of a unified Design System covering all products and services.

4. Communication gap – Difficulty in helping users quickly understand the platform’s value and how it supports business growth.

5. Scalability – Ensuring that the design remains flexible and scalable as new services are introduced in the future.

Design Thinking Phases

1. Discover

• Conducted market and competitor research (e.g., Twilio, MessageBird).

• Collected insights from business owners about their communication and payment needs.

• Ran quick interviews with existing clients to identify main pain points.

2. Define

• Identified the core problem: “How can we present Forjawaly’s multiple services in a unified and easy-to-understand way?”

• Developed User Personas for three main segments: Startup Owners, Developers, and Corporate Clients.

• Crafted a clear Problem Statement to guide the solution

3. Ideate

• Brainstormed ideas: redesigned Landing Page, unified Dashboard, simplified API Docs.

• Created User Flows (sign-up → service purchase → API activation → payment).

• Sketched initial Wireframes to visualize and test ideas early.

4. Design

• Developed high-fidelity mockups in Figma.

• Built a consistent Design System (colors, icons, UI components).

• Highlighted the core value: “One platform, multiple solutions” through simple, modern visuals.

5. Test

• Conducted usability testing on the Landing Page with real users.

• Collected feedback on clarity, ease of navigation, and service accessibility.

• Iterated on the onboarding and payment flow based on user feedback.